About Google Ads Advertise your business with ads by Google all over the web (AdWords) or earn revenue from your website with ads by Google (AdSense). Try AdWords or AdSense Ever notice "Ads by Google," "Sponsored Links," or the AdChoices icon AdChoices icon as you browse the web, use an app or watch a video? Advertisers can use Google AdWords or Google’s DoubleClick ad platform to show you ads like these. In addition to seeing ads based on the types of sites and apps you visit, you may also see ads based on your interests and more. In this article What Google does and doesn’t do to show you ads How you can manage your ads settings Advertising industry program participation Leave feedback on the ad or website you just saw Google’s Display Network, a collection of over a million websites, videos, and apps that partner with Google to show ads. What Google does and doesn’t do to show you ads We may show you ads based on many factors, including: Types of websites you visit, and mobile apps you have on your device The DoubleClick cookie on your browser and the settings in your Ads Settings Websites and apps you’ve visited that belong to businesses that advertise with Google Your activity on another device, if you previously signed in to your Google account on another device Previous interactions with Google’s ads or advertising services Your Google profile, including YouTube and Google+ activity We don’t do the following: Link your name or personally identifiable information to your DoubleClick cookie without your consent Associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation, or health How you can manage your ads settings You can manage your ads settings with web-based tools and controls. Below are just a few of the tools, controls, and resources developed by Google and other organizations to help you do so: Tools, controls, and resources What it is Ads Settings A Google tool that lets you opt out of Google’s interest-based ads or edit the interests and demographics associated with your Google Account. Security and privacy tools Google’s browser controls, plug-ins, and product features designed to help you protect your privacy. Choose from over a dozen. Privacy policy Google’s worldwide privacy policy. Advertising industry program participation Google is a participating member of groups that have developed industry privacy standards like the AdChoices icon for online advertising.